© 2013 Little Arrows, Inc. All Rights Reserved.
We create exceptional digital experiences for disruptive businesses.
Product Strategy
We help businesses create and market exceptional experiences.
User Experience Design
We blend rigor and play to design exceptional user interfaces.
Our Work
Here are some of our recent projects. Since we frequently work with early stage startups, we can’t share all our latest work here – reach out if you’d like to learn more.
Recent Updates
Recent Blog Posts
- Solving the challenge of digital TV May 17, 2013 - A few weeks ago, at a party at a friend’s house, several of the guests began to take turns selecting funny YouTube videos on their phones and projecting them onto the AppleTV using AirPlay. While my friends are certainly quite nerdy, this interaction struck me as very interesting and as a behavior that might become
- Weekly Reading May 13, 2013 - Marci shares the long reads she’s enjoying this week over at her blog. Check it out!
- Tools for Productivity January 2, 2013 - Marci writes about the digital toolkit she used to stay productive in 2012 over at her blog
- A Digital Reckoning December 19, 2012 - It’s hard not to get caught up in reflection at the end of the year. I think most everyone spends some time contemplating their actions over the past 12 months, and projecting how things might change in the future. With digital technologies and social media, much of this reflection can be aided by social tools.
- Brands As Subscription Services December 11, 2012 - Here’s a random thought I had today: What if brands planned their services/device lifecycle like a subscription package? If I look back at my history with certain brands (Microsoft, Adobe, Apple, etc) I see a easily quantifiable adoption curve for almost all of their products and services. With Apple for example, I’ve purchased every new
Recent Tweets
Follow us
Our Team
Marci Ikeler
Marci is a digital strategist and user experience designer. For over a decade, she has helped advertising agencies, Fortune 500 brands, and start-ups to communicate online through engaging, effective, and elegant digital experiences. As the strategic lead at Little Arrows, she seeks to infuse strategic purpose into platform and communications design.
Marci has worked with companies as varied as Ally, Citigroup, DiscoverCard, Dove Chocolate, Foot Locker, Johnson & Johnson, Proctor & Gamble, TNT, and Stella McCartney. She is also a recognized speaker and thought-leader, featured at venues such as SXSW and the Cannes Lions.
Aaron Rutledge
Aaron is a seasoned entrepreneur with over 15 years experience in inventing, building and scaling digital platforms for businesses of all sizes. With a deep understanding of both the cognitive psychology behind digital user experience, and the technical skills to actually develop it, Aaron has helped companies bring digital innovation to life.
He started building platforms in the mid 90’s in the nascent field of corporate web development with Agency.com. Recoiling from the tech bubble collapse, Aaron and a few partners founded and built the largest e-commerce platform for the wine industry in just five years. He then returned to Madison Ave to build intelligent ad platforms for the likes of British Airways, Discovery Networks and CNN. In 2007 he co-founded the New York office of POKE, leading creative technology projects for American Express, Dell, Sephora, Johnson & Johnson, MoMA, 19 Entertainment, and more.
Get in Touch
Drop Us A Line
Send us an e-mail and we will get back to you shortly.