WHAT WE DO

Digital Marketing

Digital Marketing Strategy
We will evaluate your business and deliver accountable digital strategies that will drive your business goals. Our end-to-end strategic recommendation for your brand or business in digital will include:

  • Target Audience Insights
  • Competitive Landscape Evaluation
  • Digital Channel Strategy
  • Website/Social Platform Optimization Recommendations
  • Social Content Planning
  • SEO/SEM and Paid Media Recommendations
  • Measurement and KPIs
Social Media Strategy
Social media is constantly changing, and it’s hard to know what’s just a trend and what will be invaluable for your business. At Little Arrows, we help you plan your approach – and ROI – for social media by exploring:

  • Target Audience Insights
  • Competitive Landscape Evaluation
  • Digital Channel Strategy
  • Website/Social Platform Optimization Recommendations
  • Social Content Planning
  • SEO/SEM and Paid Media Recommendations
  • Measurement and KPIs
Social Media Management
In 2015, most of your brand’s growth and customer engagement in digital will be driven social media. At Little Arrows, we offer creative solutions for maintaining an ongoing relationship with your target audience, including:

  • Always-on community management, including copywriting, production, and design
  • Design and administration of quarterly promotions, sweepstakes, and contests
  • Ongoing measurement and optimization that links to your business goals
  • Supporting your content and goals with Facebook, Twitter, and Instagram advertising.

Digital Design

Design Evaluation
With our expertise in user interface design, we can provide a quick review of your app or site to give you a list of actionable changes that will allow you to increase conversion and engagement.

We start with a heuristic review to identify quick changes that would improve the overall usability of your product. Then, we also look at best practices from competitors and other comparable businesses around the web to recommend a set of optimizations.

Finally, we apply defensive design tests to your product – ensuring that it works well even under less-than-ideal conditions.

Your final report will provide both immediate and longer-term optimization recommendations, allowing you to move quickly while keeping a roadmap in mind for the future.

Website/Product Design
We are passionate about great design and incredible user experiences. We can help you plan and design any site, app, or other customer experience through the following process:

  • Research and Discovery
  • Metaphor Exploration
  • Content Mapping
  • UX Design
  • Visual Design
Product Strategy & Roadmap
When you’re planning a new product, it can be hard to know where to start. What features are critical? Which elements of the experience will make you stand out from the competition – or help you define the category?

Our product strategy and roadmap process helps you answer these questions. We start by exploring the vision for platform in an interactive workshop format. Through this conversation, we will: 

  • Explore your business model and key opportunities for growth
  • Map your internal and customer workflows
  • Begin to identify high-level business objectives
  • Discuss your product vision and ideal features

After our worksession, we will help identify future features and organize them according to your business goals. From there, we can create a detailed prioritization that will help define your future design and development process – and set a calendar moving forward.

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